Abios Discusses Bet Builder, Always-on Content and the Place of Esports in a Sportsbook in 2025

Esports has been a niche part of the sports betting industry for a long time. In recent years, it has seen an increase in viewership and a better quality of productions as a result of the consolidation and professionalisation of the scene, becoming a vital segment on its own. Anton Janér, Managing Director and Co-Founder of Abios, the esports division at Kambi, breaks down the product features and marketing tools sportsbooks should use in 2025 to reach esports bettors and create a successful user acquisition strategy. What constitutes a good esports bet builder in 2025? “Bet builders in esports have started to show up among operators and suppliers. Following their success in sports, bet builders constitute a competitive necessity to attract new bettors. On the surface, many have added bet builders to their esports offering and seemingly cracked the code for bringing combinability into digital competition. “Nonetheless, when taking a look under the hood, very few offer the option to combine more than two-three bets within the same map or even match. This is one of the core engagement-building features in a bet builder for football or tennis, as the potential payout for the bet slip increases substantially with each additional leg, providing an exciting betting experience throughout the match. “As such, operators looking to engage their esports audiences should be diligent and implement bet builders that support multiple in-event combinations across maps and matches for the most popular esports titles to ensure maximal engagement for their esports vertical.” What bet offers should sportsbooks look to include in their offer, and which are most important for a bet builder? “In esports, there are numerous game-specific, dynamic bet offers that can be combined into engaging selections using a bet builder. “Player-related bet offers are increasing in popularity. For FPS titles like Counter-Strike 2 or VALORANT, player performance is primarily measured by the number of kills and assists each player can achieve during each round. As such, the best players on each team are expected to take the headshots and win the round for their team. “This translates to markets including over/under player kills, over/under headshot kills, or total rounds by bomb defusal. “For MOBA titles such as League of Legends or Dota 2, player kills are equally important. Meaning over/under kills should be offered, alongside game-specific bet offers including Dragons killed, towers destroyed or first blood. “Just as in sports betting, offering a diverse range of long-tail markets for FPS and MOBA titles is a key way to make combinations more engaging.” While esports is growing, many operators struggle to demonstrate stable returns in the segment.. How do you make esports a profit centre in a sportsbook? “It all boils down to having a strong product and marketing strategy in place. High-tier events, such as Worlds in League of Legends, Majors in CS2, and TI in Dota 2, draw large swaths of occasional viewers and die-hard fans to tune in for esports. Just as in sports betting, these events are crucial for building an audience and attracting new users. “In an increasingly competitive betting landscape, where many younger bettors have three or more betting apps and are constantly searching for the best boosts and odds, margins are decreased during large-scale events to attract new users. While it can act as a powerful acquisition tool, it increases the sportsbook’s risk. “To ensure margin efficiency over time, sportsbooks benefit significantly from using live odds powered by the fastest data sources, which decreases the risk of arbitrage opportunities and improves product quality. Abios solves this by utilising automated trading models overseen by seasoned traders, powered by real-time data, allowing for fast refresh rates. This means we can maintain higher uptime and lower bet delays with greater confidence, as our models can adjust risk quicker than humans can. “Offering a high-quality product with the features esports fans expect, such as bet builders and player props, and marketing campaigns that create touchpoints for their favourite events, puts sportsbooks in a premier position to attract esports fans and find dependable revenues.” Esports is not only shooter games or MOBAs, but also sports titles. What is EA FC, and why is it so popular in the football betting vertical? “EA FC, formerly FIFA, is a football-simulating game where two players compete against each other on virtual football fields, using the likenesses of real players and leagues thanks to EA Sports’ longstanding relationships with leagues such as the Champions League, La Liga, and Bundesliga. “The game’s esports scene has various tiers. The highest tiers of play are the FC Pro Championship, with a prize pool of $250,000, and viewership peaking just above 100,000 in 2024. The lower tiers see a lot of play, with content available around the clock. This has proven to be popular in sportsbooks, especially between high-tier matches or during the off-season. “On the Kambi network in 2024, esoccer was the second-largest football league in terms of bets placed, only surpassed by the Premier League. This speaks to the popularity of so-called “always-on content” in sportsbooks. Abios is currently expanding its offering for the title, both in terms of its automated features and the bet builder, which is available to operators within the Kambi network. “With both always-on content and other esports titles picking up speed, it’s essential to have the right product and marketing strategies in place to capitalise on the growth. As part of the Kambi Group, Abios delivers industry-leading odds feeds and engagement tools for top esports titles and always-on content, helping sportsbooks attract a new audience.” With just over a month to go until the next Counter-Strike Majors–scheduled... GRID has launched CS2 Rushzone, the first end-to-end product under its GRID... Team Vitality today announces a major multi-year agreement with Stake, a best777... Esportes Gaming Brasil, the group composed of Esportes da Sorte and Onabet,... The future of the industry relies on the ability for great minds to share powerful ideas. Breadcrumb: Home | Esports | Abios Discusses Bet Builder, Always-on Content and the Place of Esports in a Sportsbook in 2025 At best777Future, we deliver the latest news and trends in the world of best777. Our team is dedicated to providing in-depth analysis to keep you informed about industry innovations and developments. 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